IFPA Produce Executive Program

Leadership program for managers and high performers across the supply chain of the fruit, vegetable, flower, nut and nursery industries in Australia and New Zealand.


The International Fresh Produce Assocation (IFPA) Produce Executive Program is a fully residential business school style executive program with a unique blend of skill development, industry learning and networking led by world class teachers alongside senior industry leaders. The format contains a mix of interactive lectures, syndicate groups, case studies, group assignment workshops and industry discussion sessions.

Who Should Attend

Middle to senior managers across the supply chain and from all segments of the fruit, vegetable, flower, nut and nursery industries in Australia and New Zealand. The program is limited to a maximum of 42 participants.

  • The program was an excellent opportunity to work with people from all areas of the industry. The guest speakers were
    particularly insightful.

    James Hepworth
    Category Manager - Woolworths

  • Amazing, the best management/information course I have attended. I have learnt more than I expected, way and above.

    Matthew Elasi
    National Procurement Manager - Perfection Fresh Australia

  • Very engaging and informative. The range of participants provided excellent networking opportunities at the right
    business level.

    Kym Ziersch
    State Sales Manager - Visy Industries

  • Realistic, innovative, exciting. The best aspect was being able to challenge my thoughts and ideas.

    Adam Knapp
    Produce Manager - Smiths Enterprises

  • A life changing program. The facilitators are of a very high calibre.

    Alan Brunato
    RPC Specialist - CHEP Australia

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Program Sponsor

The International Fresh Produce Association is proud to sponsor the individual delegates of IFPA member companies to the Produce Executive Program in 2024 at a level of A$1000. This is in recognition of the unique nature of this program and its valuable contribution to executive education within the Australian and New Zealand Horticulture industry for the last 20 years. IFPA's mission is to turn the global produce and floral supply chains into an interconnected community of people and ideas that stimulates demand and cultivates a healthier world.

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Key Dates

2024 Session : 19 May - 24 May 2024


Waurn Ponds Deakin University Geelong Campus


5 days.

Program Fee

$8,610 plus GST for IFPA members or $9,610 plus GST for non-members. The fee includes instruction, accommodation, all meals, books and supplies.

Group Discount: Get 10% off for 3 participants, 12.5% for 4 or 15% for 5. 

Hort Innovation Scholarships: We are grateful for the support of Hort Innovation who are offering 6 scholarships to the 2024 program for vegetable levy paying businesses. The scholarships cover the full registration fee. Please contact Bianca Cairns, R&D Manager at HIA (Bianca.Cairns@horticulture.com.au) to receive and complete a simple one-page application. Applications will close on Friday 15th of March. 

Key benefits

  • Gain clarity of today’s key market movements and emerging issues.
  • Build a robust skill set for evolving markets.
  • Expand your network with industry-leading peers throughout the supply chain.
  • Redefine real-world problems with innovative solutions.
  • Enhance your leadership skills and build high performing teams.
  • Investigate best practice for building more rewarding relationships.
  • Learn techniques to improve personal resilience and well-being.